AI-based data extraction will be a particularly important 2025 outsourcing trend. Businesses spend an extraordinary amount of ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

Market Research: Conducting in-depth market research to identify trends, understand consumer behavior and gain competitive insights. However, in today's fiercely competitive market, companies can ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report ... their content marketing strategy has inched up over the years. Our annual research has consistently found that ...

Kathleen Cleeren is Full Professor of Marketing at KU Leuven. Her research focuses on retailing and investigates the impact ...

Marketing campaigns are designed to nurture brand loyalty. Brand loyalty can evaporate when consumer trends change, but the product doesn't.

NEW YORK CITY, NEW YORK / ACCESS Newswire / March 31, 2025 / Voices, the world's leading voice solutions platform, today ...

Emergen Research Logo A primary motivator is the increasing need for less invasive surgical methods, which provide reduced recovery times a ...

2020 B2C Content Marketing Benchmarks, Budgets & Trends from MarketingProfs About the research: The CMI/MarketingProfs 10th annual content marketing survey, from which the results of the B2C content ...