Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

The Los Angeles Lakers top superstar duo of Luka Doncic and LeBron James are set to lead L.A. to a deep playoff run. They've ...

Milwaukee Bucks superstar forward Giannis Antetokounmpo has established himself as one of the league's top players. He closed ...

This season, players from 1 country other than the U.S. combined to score more than 15,000 points for the 1st time in NBA ...

Los Angeles Lakers star Luka Doncic is the first non-American player to top the list of the NBA's most popular jerseys.

Charlotte Hornets star LaMelo Ball is consistently one of the most popular NBA players. Thanks to an interesting path to the league, a totally unique playstyle, ...

Of course, those are mostly future Hall of Famers and MVP candidates from this year ... and those fans showed up and bought his jersey, too. Clearly, the NBA fans love Ball, and he's by far ...

It is the fifth-most-expensive NBA jersey ever sold at auction ... jersey ($4.9 million), Kobe Bryant's 2007-08 MVP game-worn and signed Lakers jersey ($5.85 million) and Jordan's "Last Dance ...

Gilgeous-Alexander is favored to be MVP this season ... Doncic finished atop the NBA's most popular jersey list, meaning NBAStore.com sold more of his jerseys than they did anyone else's.

Six-time NBA champion and five-time MVP Jordan’s jersey comes from his preseason debut with the Chicago Bulls in October 1984. The late Bryant, who passed away after a helicopter crash in ...