Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its ...

For any professional basketball player, having a signature shoe is the ultimate achievement, a symbol of recognition and legacy. The post Calls Mount Against Nike as Sabrina Ionescu Accused of Copying ...

Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

The Caitlin Clark marketing phenomenon has officially made its mark in Chicago, stirring up the already intense rivalry between Clark and Angel Reese. Nike unveiled a new billboard ...

The Portland Trail Blazers landed at No. 22 out of 30 teams in CNBC’s NBA franchise valuations list for 2025. CNBC valued the ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

There is no one like Caitlin Clark. She continues to set herself apart and ascend women's basketball to the next level with ...