Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
The importance of social proof in marketing: Is your brand getting it right?
As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...
Thought Leadership Unleashed: A New Cornerstone Of B2B Success
Your most potent brand asset isn't your corporate social media presence; it's the authentic voice of your leadership team.
Social media groups can offer support to new parents. Here's how to tell if there's marketing involved
For new parents struggling with challenges such as breastfeeding and sleep deprivation, social media can be a great place to ...
Content marketing in 2025: 6 strategies you can’t ignore
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.
Sprout Social Launches Rebranded Influencer Marketing Platform, Preparing Brands for the Next Generation of Social
Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...
JD Supra7d
6 Ways to Actually Track Your Law Firm’s Social Media ROI
As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...
New AI Video Generation Startup that Transforms Auto Dealership Inventory to Viral Social Media Video
In a significant advancement for automotive retail technology, Dealer Creative AI introduces an artificial intelligence marketing platform that ...
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Social media's double-edged sword: New study links both active and passive use to rising loneliness
"The Epidemic of Loneliness: A Nine-Year Longitudinal Study of the Impact of Passive and Active Social Media ... focuses on marketing strategies with an emphasis on consumer behavior and well-being.