A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume ...

and 91% of executives say they plan to increase their social media marketing budgets. Now, let's discuss why social media is so powerful. If people are unaware of your business, they cannot become ...

Only 37% plan on partnering with the same number, according to data from Sprout Social. While marketers are increasing their investments in influencer marketing, rapid changes in the social media ...

Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce shops, managing social media and marketing ... wide range of plan choices for ...

Take the next step in your small business journey with a plan for growth.

Students in the program have helped over 60 businesses throughout the community with marketing. Developing a social media marketing plan is the assistance most requested of the students. "This ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Wake Tech Business Management students are helping local businesses solve real-world problems, and they showed off their ...

Even if the job isn’t a good fit for whatever reason, there are probably reasons you got fired (or left). We are doomed to ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

A content calendar helps you stay organized and connect your social media with marketing plans. Plan to coordinate themes and avoid last-minute scrambles. Automation tools can help with scheduling.