Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

In today’s highly competitive digital space, Malaysian businesses are realising that piecemeal marketing just doesn’t cut it ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...

Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a ...

It is now time for the Jewish people to start thinking about how we use technology and our gift for innovation to defend our ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...