LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is Kenough. The Los Angeles Lakers superstar was announced as the first male athlete to be a "Kenbassador" complete with his own doll created by Mattel.

Most letterman jackets start around $150 but can reach several hundred dollars in value. Letters were originally wool but evolved into the chenille patches (shown in the photo above) in the 1950s ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026. Last year, Mattel released Barbie dolls in the likeness of several female ...

LeBron James Family Foundation Representation: LeBron proudly represents his non-profit organization with a "WE ARE FAMILY" t-shirt, logo on his hat and varsity jacket patch. The website was ...

Varsity jackets are back on the map, and with the backing of actor Bradley Cooper, they are set to be a surefire hit for SS25 ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast Ohio roots.

James collaborated with designers at Barbie to coordinate his Ken dolls look, which includes a blue and white “LJ” varsity jacket (patches on the jacket represent his original No. 23 and his ...