A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

From yellow Onitsuka Tigers to pink Adidas Gazelles, take your footwear cues from the street-style set this spring.

Austin is a city with many nicknames. Some started as tourism plugs, while others come from local animals. But one in particular has been a source of inspiration for residents for more than a century.

Ava Phillippe is ready for spring. The model, 25, serves as a Vince Camuto global ambassador and attended the launch of the ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

From purple to silver to blue, Florida law enforcement uses color-coded alerts to receive assistance from the public in ...

Federal Reserve Chair Jerome Powell has maintained that politics will not play a role in the FOMC’s policy decisions, even as ...