As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Sydney Sweeney's American Eagle campaign is reminding fans online of Brooke Shields' controversial Calvin Klein ad from the ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney ...

Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, ...

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, and American Eagle, of flirting with eugenic imagery.

Did American Eagle apologize for the "combined impact" of Sydney Sweeney's "blue eyes, blonde hair, and general hotness" in ...

The Euphoria star fronts the label's fall denim collection under the tagline: " Sydney Sweeney Has Great Jeans." The pun has drawn widespread backlash on social media and reignited conversations about ...

Learn more about 'Blueberries GO BIG,' the newly launched consumer marketing campaign from U.S. Highbush Blueberry Council.

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...