Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Gen V season 2 will be released worldwide on Prime Video on Wednesday, September 17. The reveal was made on June 2 at Mexico ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...