G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
Master of Mattel's Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie'
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
Mattel Has Good Long-Term Outlook, But Is A Short-Term Hold
Mattel's stock has been doing well, recently trading near its 52-week high after strong earnings. Find out why MAT is a Hold.
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Alicia Keys Gets The Barbie Treatment with Her Own Role Model Doll
Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.
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'Endless possibilities:' Barbie unveils DIY 'You Create' doll kit with custom accessories
The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
What comes after an Olympic gold medal? For Oregon State’s Jade Carey, her own Barbie doll
Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...
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Mattel Celebrates Music with New Barbie Career and Role Model Dolls
For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...
‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...