D uring CES 2025, Dell announced plans to get rid of all of its existing computer brands, including the iconic XPS line of performance laptops. Also gone are Inspiron, Latitude, P

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup — business devices geared towards professionals — are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it.

Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.