Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

The Nike Ava Rover is one of the newest models to garner a spot on this list. The sneaker features tech that's featured in ...

Yoga instructor Aja Cohen used to spend hours searching in vain for stylish but modest sportswear. So she decided to make her own.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

Let's kick off a Thursday edition of 'The Joe Gaither Show on BamaCentral' with Mason Woods and Katie Windham as we discuss college athletics apparel contracts, ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...