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Mobile Marketing Magazine9h
Grand Central Rail launches “100 Ways to Summer” ad
Initials CX has launched “100 Ways to Summer”, a new integrated campaign for Arriva’s Grand Central Rail. In partnership with ...
Mobile Marketing Magazine9h
From cyber to strawberries: why M&S’s viral dessert sandwich highlights the value of crisis comms in restoring consumer trust
By Richard Merrin, CEO at Spreckley Partners  UK retail has been under fire this year, with numerous major cyberattacks ...