Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.