The kickoff to Super Bowl LX is nearly a year away, but NBCUniversal is already at work trying to tackle ad dollars for the glitzy sports event. NBCU has already indicated it will seek around $7 ...

Super Bowl Sunday on Feb. 9 exceeded 110 billion viewing minutes, the second most-watched day of TV in the history of Nielsen's monthly Gauge reports ...

Nielsen says that the Super Bowl, which aired on Fox this year, led Feb. 9 to become the second-most watched day of television since the measurement began aggregating monthly viewing reports in ...

This year’s Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers, with TV viewing on February 9 topping 110 billion minutes, second only to the milestone ...

By Rick Porter Television Writer The record-setting audience for the Super Bowl in February wasn’t enough to stop a decline in linear TV viewing for the month. In fact, streaming’s share of ...