Sep 3, 2025 · In this comprehensive case study, we cover Amazon’s evolution across various sectors, including e-commerce, Amazon Web Services (AWS), digital streaming, and logistics.

Apr 30, 2025 · Explore this Amazon case study covering marketing strategy, business growth, tech innovation & lessons for startups and marketers.

May 21, 2024 · This article will explore Amazon’s marketing goals and objectives, target audience, marketing mix, key strategies, marketing channels, and provide insights on how to apply …

Learn how organizations of all sizes use AWS to increase agility, lower costs, and accelerate innovation in the cloud.

The Amazon Marketing Mix 2024 serves as a comprehensive case study of how Amazon has redefined e-commerce through its innovative marketing strategies and customer-centric …

Feb 27, 2023 · I aim to keep this case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it, we look at Amazon's background, revenue …

Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, …

Explore how Amazon's customer-centric approach, customer reviews, retention strategies, and innovative marketing drive loyalty and success in this case study.

Amazon began as a bookstore and became a global tech giant. This case study explores its growth, innovations, and the key shifts shaping its future.

Jul 5, 2023 · HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business.