Sep 24, 2025 · Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform.

In this guide, we explore the fundamentals of customer journey analytics, including benefits, tools and technologies, and strategies for putting it into action.

Mar 21, 2022 · Customer journey analytics can help you to nail down exactly why your customers behave the way they do and tie your customer experience efforts to financial outcomes. Learn how to …

Mar 19, 2025 · Customer journey analytics is a collection of data that helps you to understand how your prospects or customers behave, engage, and convert along the customer journey. Customer journey …

Jul 10, 2023 · Journey analytics is a way to understand each customer’s journey by tracking and measuring every interaction with your brand, across every channel (e.g., website, email or SMS) and …

May 19, 2022 · Customer journey analytics (CJA) is the process of analyzing the entire customer journey through customer data points, then strategizing ways to improve the overall customer …

Jun 21, 2025 · Google Analytics 4 helps you track what people are doing on your site, what pages they’re visiting, and where they get stuck. This customer journey analytics is important for improving …