Show-stopping beaches, year-round sunshine, all inclusive beach hotels and bustling city life make Agadir Morocco’s most popular beach destination. Located along Morocco’s southern Atlantic coast, at the foot of the Anti-Atlas Mountains, is …

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For many visitors, holidays to Agadir are first and foremost about long, lazy days on the beach. And where better to soak up the North African sunshine than on a 10-km stretch of almond-coloured sands? It’s one of the best beaches in Morocco.

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With its golden sandy beach sweeping for miles along the coast and lapped by the Atlantic, Agadir is the perfect holiday resort. An expanded and improved selection of luxury first class hotels has taken place along the southern, previously undeveloped, shoreline.

Discover the Allure of Agadir on a holiday to Morocco’s Coastal Gem. Nestled along the sun-kissed shores of the Atlantic Ocean, Agadir is a Moroccan treasure that effortlessly combines modern luxury with authentic cultural experiences.

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Now flourishing as a beach destination, the city makes for a brilliant, affordable holiday option. If it’s a fly-and-flop trip you’re after, all-inclusive beach resorts right on the oceanfront offer cocktails by the pool, and hammam-style spa treatments between sunbathing sessions.