🧠 on Instagram: "The Prince Rupert’s Drop is a teardrop-shaped glass marvel. Formed by cooling molten glass in water, its surface compresses while the core stays under tension, creating incredible strength. The bulbous head can withstand up to 40,000 pounds of force, but a small nick to its tail triggers an explosive shatter. This content is shared strictly for educational purposes. DM us for credit/removal. (No copyright intended) #science #knowledge #learning #viral"

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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