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Why brands are leaning into spoofing film genres

Why brands are leaning into spoofing film genres

80K viewsApr 16, 2024

MADD launches first new campaign against impaired driving in over 30 years

MADD launches first new campaign against impaired driving in over 3…

Health literacy and the rise of the TikTok ‘patient influencer’

Health literacy and the rise of the TikTok ‘patient influencer’

Sanofi’s Dulcolax flushes away taboos in Pooping Princesses campaign

Sanofi’s Dulcolax flushes away taboos in Pooping Princesses ca…

Symptoms are not the story: How curiosity, safety and storytelling transform patient content

Symptoms are not the story: How curiosity, safety and storytelling tr…

SNL’s Kenan Thompson brings comedy chops to Phathom's Voquezna campaign

SNL’s Kenan Thompson brings comedy chops to Phathom's Voqu…

Cetaphil’s Ceta Six-Pack effort trots out NFL rookie Xavier Legette

Cetaphil’s Ceta Six-Pack effort trots out NFL rookie Xavier Legette

SeeHer launches first ad to inspire marketers to more accurately repr…

Arnold Schwarzenegger teams with Zimmer Biomet to pump up medte…

First Look: Sanofi’s new corporate brand and logo

With Dr. Marty Makary in power, the FDA’s future comes slightly more …

From Bella Hadid to Kate Middleton: 10 top celebrities who influence di…

Using AI and influencers, Allegra needles rivals in Drowsy Prompts …

Novo, Lilly and Novartis lead pharma’s stellar ad performance a…

Incyte spot pokes fun at pharma ad tropes, nods to the Olympics

Spurred by GLP-1s, the ‘ballet body’ trends on TikTok

Inside Eli Lilly’s bold breast cancer awareness ad debut at the Grammys

Latest set of Humira commercials debuts to mixed patient response

Telehealth ads tout compounded ED drug, exploit medical marketing gr…

Xyzal brings in Hall of Fame pitcher CC Sabathia to strike out allergies

The rise of TikTok’s canthal tilt trend and its impact on beauty standards

R&B artist Raheem DeVaughn sings soulful tune for Gilead to combat …

AstraZeneca’s Fasenra ad encourages asthma patients to re…

DTC ads 2017: The good, the bad, and the ugly

Man Therapy wants men to ‘Shoot the Sh*t’ in its latest suicide preve…

YouTube’s top 10 physician influencers

Why does RFK Jr. sound like that? Spasmodic dysphonia, explained

J&J’s Tremfya TV ad calls out psoriasis diagnosis gap for patien…

Los Angeles Rams, Edwards Lifesciences tease heart valve fail…

Astronaut activist makes leaps for womankind — while wearing an E.…

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