The UK pet insurance market is no longer a niche. With 4.6 million live policies today and volumes expected to more than double by 2030, this line is becoming a core part of the general insurance landscape. But growth is bringing real pressure: 📈 Claims are rising in both frequency and average cost, now nearing £700 per claim. 📈 Veterinary treatment costs have increased by around 60% in the last eight years, as pet care becomes more sophisticated. 📈 Customer trust is under strain, with compla

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