Why is Target changing their logo?

Target's Locations

See if you can recognize the logo I’m building before I reveal the answer. . Did you see it? It’s the famous Target logo designed by Eugene Bellini of Unimark International in 1968 . The bag and branding work was done by Target InHouse back when I worked there in 2015. Here is the full team: CCO: Todd Waterbury ECD: Jason Langer GCD: David Richardson Design/ACD: Allan Peters Style AD: Rachel Arford . The music used is Night Call by Kevinsky . #logo #design #graphicdesign #branding #logodesigner