Since 1907, One Times Square has served as the centerpiece of the New Year’s Eve Ball Drop Celebration, a global moment that is now watched by millions each year. Originally built as the headquarters for the New York Times in 1904, this iconic property in the center of Times Square is transforming into a year-round destination with new experiential attractions as part of a $550 million redevelopment by Jamestown, a global real estate investment and management company and the building’s owner and

One Times Square officially opens to the public 🥳 @onetimessquarenyc x @timessquarenyc 🪩 After previewing the New Year’s Eve Ball in late November, the building behind NYC’s most iconic celebration is officially welcoming visitors with a limited preview experience ahead of its full reopening in 2026. Here’s what’s available 👇 🔭 Viewing Deck Experience 360-degree wraparound views overlooking Times Square. 🎟️ Tickets start at $28 🥳 Viewing Deck New Year’s Eve Ball Access Includes up-close ac