51K views · 806 reactions | This is the fastest way to explore logo ideas  Save this design technique for later. I print 6 logos on A4 at low opacity, then sketch over them to generate fast variations that feel fresh and intentional. Are you a founder or designer?  Follow us for Unseen Brand Identities. Open to collaborations. Graphstorm | Logo Design & Branding “Creating the Unseen, Strategically” #logo #logodesign #branding #brandidentity | GraphStorm | Facebook
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Never send a logo to a client without these tests 💡 Did your logo pass all 4 tests?Before delivering a logo, make sure it works in real-world scenarios. Here’s the quick checklist:1️⃣ Container shape test – Make sure your logo adapts well to circular, square, or horizontal formats without feeling awkward or unbalanced.2️⃣ Inverted background test – Test your logo on light and dark backgrounds to ensure it stays clean, readable, and visually strong.3️⃣ Small size test – Shrink your logo to check
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How to balance your logo design 💡In this example, the monogram looked great, but it felt much heavier than the wordmark. That imbalance can make a logo feel awkward or unfinished.To fix it, we created 4 squares with a height equal to the wordmark. We then used those rectangles to measure and space the distance between the monogram, wordmark, and tagline.Logo balance isn’t just about size. It’s about how each element feels in relation to the others. If the monogram is bold, it doesn’t need to be
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Stop ruining your logo with long brand names 💡 Here’s how to balance them the right way Here are the steps: 1️⃣ Move the last two words to a new line. This highlights the unique part of the name, makes it easier to read, and adds versatility. 2️⃣ Use a sans serif font for the secondary line. Since it’s smaller, a clean sans serif keeps legibility strong. 3️⃣ Decrease the font size on that line and increase kerning if needed. This creates hierarchy and a more refined look. This way, the logo fee
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